Leumit, TV spot | 3D character design & animation production

we were approached by director Roni Kleiner and Pigment Creative House with the challenge of modernizing the iconic but outdated Clalit's stork.

Our task was to reimagine and redesign the stork, ensuring that she remained instantly recognizable while appearing fresh and relevant for the 2020 audience

This overhaul involved rebuilding her model from the ground up, creating a new rig, and developing the feather systems.

The culmination of our efforts is showcased in a 45-second TV spot, marking the debut of this newly revamped character.